Legal
Analytics privacy
This notice explains optional Google Analytics measurement by Boxcar Trading Group LLC and supplements our Privacy Policy.
Effective date: September 11, 2026
Your choice
Google Analytics stays off until you allow analytics in Cookie preferences. We use it to understand how visitors find and use the Website, where they leave the purchase process, and which visits lead to purchases. Declining does not prevent you from creating an account or making a purchase.
This measurement is for website analytics. We do not use these conversion events for Google Ads or ad personalization.
What we measure
In addition to visits, pages viewed, and navigation, we measure:
- Signup: a completed account registration.
- Checkout: selecting a plan to begin the purchase process, before order review. Its value is the selected plan's estimated price, which may change before payment.
- Purchase and revenue: a payment verified with Stripe, reported when you return to your account after checkout. The purchase value reflects discounts applied to that payment.
Analytics reports may miss events if you decline analytics, use browser blocking, or do not return after payment. Purchase revenue records the value at purchase; later refunds are not automatically deducted. These reports help us assess the Website and are not our accounting records.
Information sent to Google
Conversion events can include the event type, product, quantity, currency, price or discounted purchase value, and an opaque transaction identifier used to distinguish purchases. These events do not include your name, email address, postal address, Boxcar account ID, trading account ID, password, or payment-card or banking credentials.
Google also processes browser, device, usage, page, and cookie information as described in our Privacy Policy and Google's Privacy Policy. Affiliate and Refer a Friend measurement is described in our referral privacy notice.
Change your choice
Use Cookie preferences to change your choice at any time. Declining analytics stops future events, discards pending events, and clears Google Analytics identifiers stored by this Website in your browser. It does not erase information already sent to Google or required payment and account records.
For privacy questions or requests, contact support@boxcartrading.com.